Growing Your Business

FCgrowYourBusinessIconIn today’s market if you can’t communicate on line, you miss opportunities to sell, make friends, share ideas and establish an identity in a world that stays connected 24/7.  We live this reality at Searsport Shores and if you have a business or hobby that requires the attention of others, you probably do to.  Speaking for myself, the internet always leaves me with that unsettling feeling that I could be doing more…reaching out further, creating better images, making more connections.  This is a long introduction to explain why Fiber College 2015 is devoting so much energy into our small business development classes, designed with artists, farmers and other creatives in mind.
iPhone photo

Again, these workshops are appropriate for any artisinal-style business, they are not exclusively for fiber artists.

Social Media Solar System: Writing and Photography
to Keep You in Orbit with Gale Zucker and Beverly Army Williams
You’ve got the accounts: FaceBook, Twitter, Instagram,
Pinterest…but how do you know which to use when? How can you
maximize the social media impact for your shop, your farm, your
product, your blog…on the go? In this hands-on workshop,
photographer Gale Zucker and writer Beverly Army Williams will offer
guidelines to enrich your social media savviness and help your social
media presence twinkle like the brightest star! Using your phone
camera, you’ll practice taking pictures that get loads of likes,
retweets, hearts, and pins, and writing micro-stories that evoke your
aesthetic and draw in your audience.
Students should bring: smartphone, charger, password for
downloading apps, object to photograph/write about, journal, pen/
pencil.
Basic Skills are assumed
Friday, September 11, 2015 9:00 AM – 4:30 PM
$139.00

Register for workshops at FiberCollege.org
or call (207) 548-6059

Crafting On-Line Shop Product Pages that Pop with
Beverly Army Williams & Gale Zucker

How do you translate the beauty of your product from in person to
online for Etsy, Ravelry, and other virtual shops? Photographer Gale
Zucker will teach you tricks to make colors and textures tantalize
buyers, and writer Beverly Army Williams will provide tips for writing
enticing descriptions framed by best marketing practices. We’ll
examine how your About page can keep people browsing. Each
student will receive individual critiques.
Students should bring: camera, charger, extra memory card, object
to photograph/write about, journal, pen/pencil.
Basic Skills Assumed
Saturday, September 12, 2015 9:00 AM – 4:30 PM
$139.00

Making Photo Collages Digitally with Gale Zucker
No matter how wonderful your images are out of the camera, they
need some adjustments and editing to truly sing online, or in print.
And then, how do you present them on your website/blog/ FaceBook
and postcards?
There’s no need to learn Adobe PhotoShop to achieve the imagery
you dream of. We’ll work together on free online software. Students
should bring their laptops to get the most out of this workshop. This
class will be taught with a digital projector, primarily it will be a
demonstration and students working, hands-on, on the laptops.
Students should bring: Laptop with a charged battery, digital
camera, cord to upload photos
Basic Skills are assumed
Sunday, September 13, 2015 9:00 AM – 11:00 AM
$59.00

Register for workshops at FiberCollege.org
or call (207) 548-6059

 

WordPress Blogging for Artists with Holly McBride

Holly's blog, Hamster and the Bee. Her Sunday afternoon students will create artist blogs to document and share with others.

Holly’s blog, Hamster and the Bee. Her Sunday afternoon students will create artist blogs to document and share with others.

Have you been hoping to start your own blog, and share your
creations and inspiration with the world? In WordPress Blogging for
Artists, Holly will walk you through each step of creating your blog,
from choosing a blog name and a theme, to navigating WordPress
behind the scenes. You’ll learn how to create a blog post, add images
and videos, and connect to your other social media outlets. At the
end of this course, you will have a new blog and your first blog post!
If you’ve considered blogging as another creative outlet, to network
with other artists, or to supplement your marketing efforts for your
creative business, then this class will be the first step on a successful
blogging journey!
Students should bring: laptop or tablet, email address, digital
camera or camera phone
Basic Skills Assumed
Sunday, September 13, 2015 11:30 AM – 4:30 PM
$69.00
Register for workshops at FiberCollege.org
or call (207) 548-6059

 

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